10 ways to get media coverage in the Denver Business Journal

  1. Contact the right reporter covering the beat where you have news
  2. Include a tweet about your news in your pitch
  3. Write a letter to the editor
  4. Take advantage of the events calendar
  5. Send fundraising results to their Good Works section
  6. Write an opinion column
  7. Write a business-advice column
  8. Have someone nominate you for one of their awards programs
  9. Attend their events and network
  10. Submit new hires, promotions and board appointments to the People on the Move section


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Increase ROI with UX

IMG_5118Today, we hosted a session about how UX can help increase ROI. Our clients and colleagues came to listen to Nikki Burmaster, Digital Media Supervisor and Trevor Glassman, Experience Planner, talk about how a user-friendly and compelling experience can increase your ROI. Here are some key insights from the morning presentation.

What is UX?

UX is a process, by which we develop digital-enabled solutions that are useful, usable, and compelling.

What can UX do?

  • Save time and money
  • Increases revenue
  • Improves customer retention and loyalty
  • Produces a competitive advantage

Key Insights:

  • Everyone’s online, even when they’re watching TV. They’re experiencing you across different screens
  • You can control your brands experience
  • Define your targets and create user scenarios
  • Observe users using your digital solutions
  • Think about your users needs and create work flows
  • Create & prototype the main navigation
  • Organize your content in a site map
  • Layout your interface & establish information architecture
  • Create a content strategy manual
  • Apply visual design
  • Make it mobile ready
  • Test & Optimize
  • Focus on outcomes not features


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KH LIVE Tweeting from SXSW 2015

Screen-Shot-2014-08-11-at-12.22.56-PMIt’s that time of year again. The masses are heading to Austin for SXSW Interactive, and Karsh Hagan will be sending 7 people to absorb as much as they can. Curious about what cutting edge technologies and digital trends they’re learning about? Follow their live tweets here:


SXSW is an incubator for trendsetters and industry leaders. It’s where the technologies and creative mindsets that will shape our industry for years to come are examined, developed and discussed. The days will be filled with exciting sessions and special event, while the nights will be filled with plenty of good music and BBQ—things that Austin is notorious for!

While there are far too many sessions to list here, these are a few that we’re looking forward to:

Following the KH live tweet is just one of the many ways you can stay informed without actually being there. And ImageThink will be creating fantastic visual representations of the Keynote Speakers and Featured Speaker sessions. Follow @ImageThink to get the download.

We’re excited that we will be joined by some of our clients from Pinnacle Bank, Visit Denver, and TD Ameritrade. SXSW is all about collaboration, innovation and creativity, and in that spirit we’re looking forward to learning alongside our them.

Our bags our packed, our tablets are charged, and we’re off! Be sure to Tweet at us if you have any questions. We’re looking forward to sharing all of our learnings when we return.

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AdsmithsKarsh Hagan is an agency full or artisans, people who are continually learning and perfecting their trade, and are excited to pass on their skills to young learners. Interns aren’t so much interns as they are apprentices. They will sharpen their skills and work with other like-minded individuals who want to craft their future in the world of advertising.


  • 14 week term
  • Application Deadline: March 27th
  • Start Date: May 18th
  • End Date: August 21th
  • Requires a minimum of 25 hours per week
  • Unpaid, but not un-loved. Course credit available

We are flexible when it comes to your weekly schedule as long as you meet the 25-hour requirement. Please provide us the days and times you are available during the week along with your resume. Karsh Hagan’s office is open from 8:30am-5:00pm Monday through Friday.

Account Services

Those in Account Service have a natural talent for leadership and management as the liaison between the clients and the creative team. You pump-up your team for the next project and make sure they hit every deadline. If you are a self-starter, go-getter, home run-hitter—this position is for you.

Skills and Talents Required:

  • Ability to lead/manage a team
  • Excellent skills in communication, organization, interpersonal relations, and writing
  • Proficient in iOS and Microsoft Suite
  • Strong presentation skills
  • Detail oriented
  • Background in marketing, advertising, public relations, business or communication

Art Director

Art Directors take the lead in creativity. You’re a visual problem solver and an image-centric think tank. If you pride yourself in developing inspiring narratives and bringing them to life, then this is your calling.

Skills and Talents Required:

  • Excellent skills in Adobe Creative Suite (Photoshop, InDesign, and Illustrator is required)
  • Aesthetic eye for creative work
  • Strong presentation skills
  • Other artistic skills or program knowledge a huge plus (After Effects, Flash, Photography, Physical art, etc.)
  • Experience in graphic design


Copywriters find the narrative behind every product or brand and give it an engaging voice. If you want to create hard-hitting headlines and charming copy, come to KH to sharpen your talents.

Skills and Talents Required:

  • Strong creative writing skills
  • Proficiency in editing and proofreading
  • Detail oriented
  • Excellent communication and presenting skills
  • Background in English, journalism, creative writing, communication, marketing or advertising

Media Planner

Media planners make all of the creative work as effective as possible. You want to know how to make the digital world work for you and your clients. For you, someone’s word isn’t enough—you need to see the numbers. Come find your calling.

Skills and Talents Required:

  • Proficiency using Microsoft Suite (emphasis in Microsoft Xcel)
  • Outstanding attention to detail
  • Curious about Digital Marketing and Search Engine Marketing
  • Detail oriented
  • Background in marketing, public relations, computer science, business or advertising

Production/Project Management

Production makes our dreams into reality. They start with budgets and keep projects moving as fast as they can until final delivery. These people are insanely organized and catch every little thing to ensure our ads are perfect.

Skills and Talents Required:

  • Strong organization skills
  • Strong problem-solving ability
  • Extremely resourceful
  • Strong verbal and written communications
  • Experience with Microsoft Word, Excel, Powerpoint, Google Drive, project management applications
  • Some knowledge of digital channels and platforms

Please send cover letters, resumes, website links, social profiles, entertaining things like favorite GIFs (and, if applicable, portfolios and writing samples) to:

Martha Powers at mpowers@karsh.com

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Karsh Hagan wins Village Inn Agency of Record

VI_AOR_PressReleaseImageAfter an intense pitch requiring long hours, hundreds of ideas, and countless— and we mean countless—pieces of pie, Karsh Hagan can proudly announce our exciting new partnership with Village Inn.

Village Inn has over 200 corporate and franchise restaurants spanning the Rocky Mountain region, the Midwest, Arizona, Florida and even Alaska. And their corporate offices are headquartered right here in Denver.

Though the company originated in 1958, they have in recent years transformed the inside of restaurants with a contemporary, “deco-modern,” look. When you walk through the doors of the signature green-roofed restaurants, you’ll find bright colors, fun patterns, and a warm friendly staff with a commitment to serve.

The Karsh Hagan pitch process involved teams from all departments: strategy, creative, media, account, and interactive collaborating to create a 360 degree campaign including TV, out of home, print, digital and web tactics. Our goal for our pitch campaign was simple: to bring the inside, out. Village Inn food offers much more then made-from-scratch buttermilk pancakes—it provides customization and choice, a comfortable, inviting atmosphere, and affordability that guests return for again and again. We knew the work we created needed to speak to VI loyalists, and evolve the brand to capture new guests who might have never been inside a Village Inn restaurant.

In the end, we are absolutely thrilled we were chosen and are, ironically, hungrier than ever to get started!

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Adsmith: Alisa Brown – Copywriting

brown_bioUniversity of Denver

Never without her pointed feather pen, Ms. Brown has a few secrets up her sleeve. She was last discovered in the War Room furiously scribbling on a piece of paper. It is conceivable that she was arranging music or working on new copy. But were those scribbled words really top-secret?

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