Take a look at the ‘Husher School’ campaign KH developed to promote Colorado’s 2014 BMW Championship golf event, which begins September 2nd. The campaign increased ticket sales, gave Professional-Amateur and sponsorship acquisition a jump start, and created national exposure for the highly anticipated event.
John Elway, Peyton Manning, Chauncey Billups and John Lynch joined ‘Husher School,’ to learn how to use ‘Quiet Please’ signs, and get in on the golf action at Cherry Hills Country Club. Read our blog about making the ads.
“The Husher School campaign broke the conventional approach to golf tournament promotion. We had the opportunity to localize the BMW promotion with world class Colorado athletes that created a buzz in our community and heightened interest in the tournament,” said Pocky Marranzino, Co-President, “At the same time, we coupled the event to the great sports offerings available in Colorado as part of the appeal for people to come visit our great state.”
Since the agency was established in 1977, we have continued to build a reputation for our expertise in travel and tourism. For nearly 40 years, the agency has helped grow travel and tourism brands, including the last 3 years with the Colorado Tourism Office, our 20-year partnership with VISIT DENVER, and Inspirato, Exclusive Resorts, Portico, numerous ski resorts, including Aspen, Steamboat, Loveland, and Beaver Creek, and many more.
Next week’s tournament will bring the world’s top 70 golfers and thousands of spectators to the Mile High City. The BMW Championship is a professional golf tournament which is the third of four FedEx Cup playoff events on the PGA Tour schedule. All proceeds from the 2014 BMW championship in Denver will benefit the Evans Scholars Foundation, which awards full tuition and housing college scholarships to caddies.
Check out the Outtakes:
Karsh Hagan Credits:
Account Manager: Emily Rundles
Art Director: Nick Marranzino
Co-Presidents: Pocky Marranzino, Kathy Hagan Brown
Copywriter: Karen Morris
Creative Director: Matt Ingwalson
Director of Broadcast Production: Becky Ferguson
Film: Roshambo Films / Jim Elkin
Photos: Bryce Boyer
Sound: Rocky Mountain Recorders / Chris McNaughton
Editor: Tom Welborn