KH Travels: The Broderick’s Peruvian Adventure

The KH Travels series continues with our VP, Media Director, Tracy Broderick:

What’s the first thing that comes to mind when you think of Peru? Most likely, you’d say Machu Picchu, which is an amazing choice for any bucket list. But if you want to see spectacular mountains and glaciers, immerse yourself in authentic Peruvian culture and avoid the massive crowds flocking to Cusco, you may want to consider visiting the Cordillera Blanca in northern Peru.

In June, our family took an unforgettable trip to the city of Huaraz (population 120,000), which sits at the base of the Cordillera Blanca in the western Andes. The Cordillera Blanca is home to 33 peaks over 5500 meters (18,040 feet), including Huascarán which at 22,205 feet is the highest peak in Peru and the highest point in the Earth’s tropics. (What that means is eucalyptus and palm trees grow above 14,000 feet!)

Huaraz is a city where old meets new. These pictures show the colorful market and the people who live and work in Huaraz.

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The central market in Huaraz

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A favorite national dish – cuy (guinea pig). Poor fellas.

This area of the Andes is a climber’s mecca. My husband Michael and son Brendan (age 20) summited several peaks approaching 20,000 feet and spent two weeks in the wilderness with their guide Nacho, cook Pablo and burroteer Simone (and his burros).

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Base camp

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Summiting early with headlamps

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Michael and Brendan on the ascent

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View from the summit of Artesanraju (19,767 ft)

If you are not into adrenaline rushes and roughing it, there are more mellow alternatives. My daughter Erin (age 16) and I opted for day-hikes (sans ropes and ice axes) accompanied by a knowledgeable local guide, Chalex, who never broke a sweat no matter how steep the trail was and mercifully never laughed at our incorrect Spanish verb conjugations. Instead of tents, we stayed in quaint and comfortable B&Bs.

Here are some highlights from our adventures. These were the most beautiful mountains I have ever seen.

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Erin on the glacier, Huandoy Mountain

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Downclimbing

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Erin and Chalex at Laguna 69 (elevation 15,000 ft) in Huascaran National Park

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Llanganuco Lodge below Huascaran

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Breakfast at Llanganuco Lodge with our British friends

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Tracy Broderick, VP, Media Director

Tracy Broderick

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Thursday’s Kegs With Legs at Karsh Hagan Calls to Those Who ‘Make Noise’

Crash, buzz, kaboom, wham, boom-shackalacka, ka-chow, whoosh, neeeooomm, clatter, tap, and onomatopoeia your way over to Karsh Hagan to Make Noise at Kegs with Legs this Thursday, Aug. 27th.

Continuing on with their previous theme celebrating those who make, Karsh Hagan once again calls for ingenuity, helping everyone in the industry to find their own voice. A transition with a twist from their last Make party, this year’s theme is Make Noise, a battle cry to the deviants and disruptors that dare to break the silence with ideas that live out loud.

Sponsored by Denver Ad Club and The Denver Egotist, this event is the perfect stepping stone out of the agency comfort zone. Featuring the talent of Karsh’s own Toddy Walters and her 11 piece Amy Winehouse tribute band, Winehouse, Karsh Hagan invites you to mingle among the wave-makers while enjoying local beer, native talent, and noisy networking.

Karsh Hagan provided a sneak peak of the handcrafted invites via Facebook and Instagram last week.  Rehabbed old records were transformed into vintage vinyl invitations through screen printing, and were delivered directly to agencies’ front doors. Follow the festivities on KH Twitter and Facebook.

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Department Dialogues: Creative

Jason Lindsey Mark-2

Jason Kusmanoff, Associate Creative Director

Jason Kusmanoff has almost all he needs to be a badass rockstar. He’s got a Rock ‘n’ Roll power stance and a “work hard, play hard” attitude that ensures a life lived on the cutting edge. If you want to see Jason’s soft side, just ask him about his two children. He considers them his greatest achievement, and it’s obvious that they are his pride and joy. Jason’s dream escape would be to a sunny beach in Hawaii, where he would practice yoga and mountain bike, and attempt to do both at the same time. Jason’s spirit animal is Robert Plant, who he hopes one day will grant him the gift of a voice as soft as Colorado snow.

Lindsey Mills, Graphic Designer

Lindsey Mills didn’t just dip her toes into Karsh Hagan, she jumped right in. From day one of her internship, she hit the pavement running as Camille King threw her into a project for CU Denver and she found herself taking a lot of pictures around town. Her rhythm remains electric, reinforced from 18 years dancing ballet, modern, and jazz. Lindsey likes to think that “this world is but a canvas to our imaginations.” For her, this is taken both figuratively through her creative viewpoint as well as the literal canvases of her designs and work. Lindsey’s art lives in both her designs as well as Earls on 16th Street where she masters mixology on the weekends.

Mark Stiltner, Senior Copywriter

Do you think semicolons are untrustworthy? Do you ever wonder whats up with Ancient Egypt and Mesopotamia? Are you infatuated with interest-free financing or the witchcraft of dropping a piece of paper, only to have it land perfectly on the edge? Have we got the guy for you. Mark Stiltner strongly believes that in advertising, if you aren’t having fun, you’re doing it wrong. Mark has a thing for traveling. On his dream travel itinerary, China and Guam would be up next in the docket. His favorite thing about Colorado is that there is no shortage of ways to hurt yourself. From skiing, hiking, biking, and mountain climbing, Colorado tops it all in the extreme ways to bust up your bum.

Ellie Gebhardt, Copywriter Intern

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Tracy Broderick Denver Business Journal Outstanding Women In Business Nominee

Tracy Broderick

Congratulations to Tracy Broderick, VP of Media at Karsh Hagan, for being nominated as one of the Denver Business Journal’s Outstanding Women In Business. DBJ will recognize the most influential women who have become exceptional leaders in their professional fields with a luncheon on August 20th. Tracy is being recognized for her contributions to the community, her creation of an innovative identity that secured lasting client relationships, and the implementation of a digital foundation that turned Karsh Hagan into a home for top digital talent. Way to go, Tracy, we’re very proud to have you as part of our team.

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Understanding Chemistry: How to win more new business and keep clients longer

Our team members attended a webinar recently to expand our understanding of chemistry and its importance in the advertising industry. The webinar disclosed information about the evolving landscape of advertising relationships and perceptions. Identifying profile types was recognized as being the core of understanding how to manage relationships and interactions with current and prospective clients.

Determining someone’s profile can be achieved through two questions:

  1. Is the person task oriented or people oriented?
  2. Is the person an ask or tell type?

These questions can reveal which category the person falls into and makes it easier to manage interactions with them. It can also be beneficial to observe behavior to determine profile types. Below are the profile types as well as the actions they are known for:

Body Copy:

  • Interested in the process
  • Tends to ask first
  • Business-like
  • Wants experience
  • Occasional analysis-paralysis
  • Very cautious

Headline:

  • Interested in results
  • Tends to act first
  • Business-like
  • Snap decisions
  • Turnaround specialist
  • Risk taker

Logo:

  • Interested in relationships
  • Tends to ask first
  • People-oriented
  • Consensus builder
  • Sensitive to political considerations
  • Very cautious

Illustration:

  • Interested in first, most, newest, best
  • Tends to act first
  • People-oriented
  • Wants to be inspired
  • Wants to inspire
  • Impetuous

Certain profile types can match up better than others, so its crucial to pay attention to your own tendencies as well. Find out what profile type you are by clicking here: Chemistry Test

Source: ams.aaaa.org, Bob Sanders, President, Sanders Consulting Group

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Department Dialogues: Media & PR

Jen Illescas, Kerry Cooper, and Rebeka Darbonne brought out the focused attention and down-to-earth energy that the Karsh Hagan Media Department is known for. The casual setting and relaxed mood provided the perfect backdrop for getting to know the three of them on a deeper level.

Jen Illescas, PR & Content Senior Manager

Jen is a New York City native always on the go. She’s the life of the party and you can find her riding around Denver on her scooter or running through Wash Park enjoying her new city. Always surrounding herself with fun people and high energy, she has found just that at Karsh Hagan. A fierce competitor from a young age, Jen even represented the US on a national team in a swimming competition in Australia. Her disproportionately large feet probably didn’t hurt! Jen’s PR expertise allows her to conquer the up-to-the-minute world of media.

Kerry Cooper, Broadcast Media Manager

Kerry is one to nonchalantly drop a story about her family being ambushed by thieves in Tanzania without even blinking an eye. As you can imagine, she doesn’t spook easily. Kerry still loves to travel though, and hopes to follow her roots back to Prince Edward Island someday. She most recently joined the KH team again after taking an 8 year break to raise her brood. She lives her life by four agreements: 1) Don’t assume. 2) Don’t take things personally. 3) Use your words. 4) Do your best. Great advice from our KH vet.

Rebeka Darbonne, Media Coordinator

Beka is known to rock the microphone like Rob Base and DJ E-Z Rock when singing their famous song It Takes Two, and when she’s not maneuvering media or contributing to other office antics, Beka enjoys venturing out of the city and taking a breath of the fresh Colorado air. She finally understands what the word “dry” means after moving from Seattle to Denver. Often, Beka finds herself craving her favorite meal of warm, raw sheep intestine spread on a piece of bread. Only joking, but she did eat this delicacy offered to her while studying abroad in South Africa. She is one of the few who is qualified to say she’ll try anything, once.


Ellie Gebhardt, Copywriter Intern

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