The Importance of the Hispanic Influence

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Hispanics are the largest minority group in the US – 51 million Hispanics live in the United States, making it the second largest Spanish speaking country in the world, second to Mexico. To put this into perspective, one in every 6th individual and one in every 3rd baby born will be Hispanic in the United States. The projected increase in population between 2010 and 2015 is 167 percent. This means that 42 percent of the population will be Hispanic by July 1, 2050.

Hispanics are a substantial and influential consumer market with a purchasing power of $1.5 trillion and rising. This has increased at a compound annual growth rate of 7.5 percent, more than twice as fast as the 2.8 percent growth rate for the total U.S. purchasing power.

U.S. Hispanics are ahead of the curve when it comes to digital and they lead in adoption of new devices. They are power users of mobile and are over-index in video consumption. Hispanics adopt multiple screens at a higher rate than the national average. Nearly 72 percent of Hispanics own smartphones, close to 10 percent higher than the average in the U.S.

The Hispanic market is a very influential group in the United States. If Hispanics are not on your marketing radar, chances are you are already one step behind your competition. Get ahead of the curb and educate yourself on the importance of marketing to Hispanics.

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Where in the World are the Adsmiths?

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You may find yourself wondering this very question as you search for Karsh/Hagan’s newest intern additions. Catch them if you can, the interns bring handcrafted skills dedicated to each department, along with their own unique and dubious talents. Be on the lookout for Alex, Alexandra, Allison, Ellie, and Tyler as they learn how to have fun while doing good work and gaining invaluable experience. Last seen assisting the notorious Carmen Sandiego, the adsmiths have a new home in Denver, adding street cred and mischief to their KH repertoires.

Alex

InternIndividuals_BlogPost_BecknellThe key to the perfect crime is in its design, and nobody knows this better than Alex. Her dubious designs are inspired by graphic novels, the swanky sounds of Lana Del Rey, and the mere site of sushi. Aside from pulling her own heists, Alex has been known to train her own minions under the cover of a youth volleyball coach. This creative character has since gone rogue, last seen joining Carmen to deliver a direct hit to the creative world and all other art directors in the near vicinity.

Alexandra

InternIndividuals_BlogPost_MoyersAlarms are set to high alert when Alexandra is in the area. Her public relations, and consumer insights, caught Carmen’s eye, whom she agreed to help concoct a powerful public presence. It is known that Alexandra has a flattened penny infatuation, as well as fervent gardening addiction, although little else has been confirmed. An inside source let it slip that Alexandra will soon hit the bricks, leaving her last known location clutching a MBA in marketing and several stolen twitter followers. She will soon be at large.

Allison

InternIndividuals_BlogPost_RothsteinAllison is never found at the scene of the crime, rather, always at Ms. Sandiego’s right hand. She dominates details and powers through planning to put the organization in organized crime. Underneath her zen yoga instructor exterior, she unleashes a fiery reign of chaos upon all tasks set in her sights. The indestructible Allison strikes repeatedly, with a strategy that’s harder, stronger, and sharper than any other. Already running to the next mission, Allison was last seen snatching top secret briefs to share with her criminal cohorts.

Ellie

InternIndividuals_BlogPost_GebhardtLike a raccoon in a tuxedo, there is something cunningly classy about the mysterious Ellie. After eluding the German police in a bizarre bathrobe incident abroad, she’s made her way in the world using her wit and her words. She’s a highly caffeinated crook with a weakness for Spanish tapas, IKEA furniture, and adrenaline (word on the street is she does her own stunts.) After serving a four year stint for illegally pilfering fonts off the internet, Ellie has disappeared into the underbelly of the ad world. If you hear an obscure pop culture reference, be warned…she is near!

Tyler

InternIndividuals_BlogPost_RiggCount yourself one of the few lucky ones if you’ve seen Tyler in one place for long. Frequently spotted lingering around live funk or blues music, he can be enticed by the taste of Mexican food, macaroni and cheese, or the illusive bagel sandwich. His constant pursuit of these delectables led him to the Sandiego crew, and he has been aided by his mastery of all things athletic. Specializing in media planning, he can case a client from top to bottom without breaking a sweat. Last seen stealing billboard space downtown, his whereabouts are currently unknown.

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The Risk of Taxing Advertising

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As president of Ad Club, I recently witnessed the importance of having a collective industry voice to support the business side of advertising. In April, I joined Denver media and advertising executives in a meeting with Senator Michael Bennet to discuss how the initiative to tax advertising would negatively affect business and jobs.

There is considerable pressure on Congress and the Administration to find new revenues to pay for reforming the Tax Code. Recently, a $169 billion tax on advertising was proposed to help pay for tax reform bills. This would have allowed advertisers to deduct only half of their advertising costs when incurred and spread the remainder over up to ten years.

The goal of our meeting was to brief Senator Bennet on the importance of advertising to Colorado and the risk taxation poses:

  • Advertising helps generate $102 billion in economic activity in Colorado and helps to support 375,390 jobs.
  • If the cost of advertising is not deductible, advertisers will cut media budgets, jeopardizing employment for agencies, media companies and related businesses.
  • Many advertisers need to drive short-term sales, so amortizing advertising costs over 10 years doesn’t make economic sense.

As a member of the Committee on Finance, Senator Bennet will play a preeminent role when Congress takes up tax reform. While he admitted not having yet developed a position on the tax, Senator Bennet pledged that he would let us know if tax reform increases momentum and includes a limit on the deduction for advertising costs.

Tracy Broderick, VP of Media

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5 Ways to Celebrate National Salad Month

May is National Salad Month, and here at Karsh Hagan, we know the importance of creating a good salad that will satisfy our appetites. Here are 5 ways to celebrate salads this  month:

Untitled1) Create one new salad a week

Here are some of our favorite recipes:

Kale Chopped Salad with Maple- Almond Vinaigrette

Spinach and Orzo Salad with Cranberries and Almonds

True Food Kitchen Harvest Chopped Salad

Chicken Avocado and Apple Salad

2) Try a new ingredient in your salad

Honeyed Walnuts

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Mangomango

3) Dress up your salad with an easy home-made dressing

Try Dijon Vinaigrette, Zesty Ginger or a Paleo Caesar Salad

4) For a quick on-the-go salad, visit your local casual salad restaurant

If you live in Denver, try:

Green Fine Salad

Mad Greens

Souper Salad

5) Grow your own vegetables for your salad

Start with the easy ones: Lettuce & tomatoes

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On To Nationals With A District Gold ADDY

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Convincing kids to make healthy choices isn’t easy. But getting kids to play games is. Which is exactly why we helped CU Health Plan create Brussels + Muscles—a kids’ nutrition and fitness program that uses gaming, tracking and rewards to urge kids and their families to lead healthier lives.

Launching the brand required everything from creating a name and developing an identity system to designing activity kits, developing a microsite and producing communication and marketing tactics. For Brussels + Muscles it was important that, no matter the media, every aspect of the brand felt youthful, energetic and, most importantly, fun.

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And now, we’re excited to announce that the Brussels & Muscles integrated campaign has won a GOLD ADDY in the District AAF American Advertising Awards (formerly the ADDYs) competition!

Winners from the Ad Club’s Denver FIFTY in January were eligible for entry into the District competition. Now, the Brussels + Muscles campaign will enter the National AAAwards taking place next month.

We’re proud to be showcasing our talent and all the hard work that went into making this possible on a national level. And we couldn’t have done it without an amazing team and our supportive clients at CU Health Plan!

Credits:

Copywriting: Laurel Kelleher, Karen Morris

Art Direction: Nick Marranzino, Lindsey Mills, Camille King

Print Production: Shirley Richter

Video Production: Becky Ferguson

Digital Design: Nick Marranzino, Lindsey Mills

UX and Development: Andrew Baker

Account Management: Camille Ziccardi, Tarryn Sanchez, Meg Milligan

Client: CU Health Plan

Illustration: Shaw Nielsen

Animation: Leftchannel

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Goodbye from the Spring 2015 Intern Class

It’s been a great 4 months for us at Karsh Hagan. This internship was an amazing opportunity, and we took advantage of it all. This post is our farewell to the agency that picked us up, and took us from interns to professionals. Thank you for everything, KH. Without your help, we would just be college graduates!

Vincent:

Being in this place just feels real, authentic. It feels like home. People aren’t afraid of hard work here, but they’re also not afraid to be themselves and laugh loud.

To both my mentors particularly, Myles and Megan: you each had your own flair that somehow blended altogether in just the right way to grow both the accounts and copywriting side of this brain of mine. AdSmiths, we made quite a team. You ladies and gentleman are remarkable talents, and it was an honor to be a part of it. Catch you on the flip side!

Ashley:

As the Art Director intern, I was involved in bringing creative ideas to their full potential. Sometimes that meant going back to the drawing board, but there’s nothing more rewarding than seeing your group’s ideas come to life.

To those who are thinking about applying to KH, do it. There’s no better way to get in the door. Big thanks to Jarrod Stanley, you really looked out for me and taught me a ton.

Hanna:

Have fun, Do great work, Make money, Build business. Karsh Hagan’s mission is alive and well every time someone steps into the office. People are constantly working hard to exceed clients’ expectations. During my time as Media intern, I gained a deep understanding of what it is like to work in a Media department. With numerous insertion orders, invoices and proof-of-placements, organization became vital to my success. And, Excel became one of my best friends!

Although my time at Karsh Hagan is coming to an end, I will never forget the experience I’ve gained during my time here. Special thanks to Ivy, you were always there for me, and showed me the ropes of the Media department. And, thank you to all at KH for all you have taught me!

Charlie: 

Charlie here. Accounts intern, #spring2015. The accounts service team at KH showed me how to take off the training wheels. You gave me real responsibility, guidance, and encouragement. This wasn’t the ordinary intern experience. We were apprentices gaining all the skills needed to step into a full time position and crush it.

This is a fast moving agency with big clients, intense deadlines, and a big name, but that doesn’t prevent us all from sticking together like family.

Alisa: 

I walked into Karsh Hagan on the first day of this internship without the faintest idea of what I had gotten myself into.

Karsh Hagan doesn’t settle for the minimum; it pushes you farther than you thought you could go. You will emerge from this internship a changed person that is prepared for the professional world. You will learn, like I did, that teamwork is the heart of advertising. But when you come to a place like Karsh Hagan where it’s a family, you’ll understand that building a family leads to creating greatness.

Shout-out to my stellar mentor, David Fymbo, you are incredible, and I am forever in awe of you (Don’t let that get to your head).

Cheers, Karsh Hagan! We look forward to seeing all the amazing work you come up with!

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