Why Ad Blocking is Good for the Modern Marketer

 

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Photo Credit: blog.demandware

 

In digital advertising, technology is always top of mind. Agencies and tech companies often struggle to find a healthy balance between positive ad experiences and publisher accountability. Now that ad blocking is on the rise, we find ourselves reinventing our media strategies to combat resistant users. After countless hours of research, webinars and sales calls, we’ve decided that ad blocking is good.

Here is what you need to know.

  1. Approximately 16 percent of the online US population have ad blocking software (up 41 percent year over year).
  2. 18-29-year-old males are most likely to use ad blockers.
  3. Consumers spend approximately 87 percent of their time on mobile devices using apps. Ad blockers are not implemented in the apps.
  4. An estimated loss of global revenue due to blocked advertising in 2015 was $21.8 billion; $5.8 of which was in the US. 

Why is this good for us?

  1. Users who are downloading ad blockers have proven to be a disengaged audience, and therefore we don’t want to target them and waste impressions and dollars.
  2. By having the disengaged removed, our digital banners have the ability to be served to a more affluent audience. The affluent audience is good because they are more willing to take action.
  3. With the standard desktop, mobile and tablet ads having the possibility of being blocked, we are forced to develop innovative ad executions. These must not only dodge blocking technology but also deliver a positive ad experience.

Ad blocking requires us to be more creative and strategic. We are forced outside of the standard digital executions in efforts to cheat the (ad blocking) system and deliver the highest quality ad formats. In other words, media mavens alike will now be in hunger games like a war where only the ‘fittest’ ads survive the marketplace. May the ads be ever in your favor.

-Christina Sokol, Digital Media Strategist 

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Now accepting applications for our fall internship program

Karsh Hagan is an agency full or artisans, people who are continually learning and perfecting their trade and are excited to pass on their skills to young learners. Our interns aren’t so much interns as they are apprentices. They will sharpen their skills and work with other like-minded individuals who want to craft their future in the world of advertising.

Details:

  • 14-week term
  • Application Deadline: August 5th
  • Start Date: September 19th
  • End Date: December 22nd
  • Requires a minimum of 25 hours per week
  • Unpaid, but not un-loved. Course credit available

We are flexible when it comes to your weekly schedule as long as you meet the 25-hour requirement. Please provide us the days and times you are available during the week along with your resume and cover letter. Karsh Hagan’s office is open from 8:30 am-5:00 pm Monday through Friday.

Account Service

Those in Account Service have a natural talent for leadership and management as the liaison between the clients and the creative team. You pump-up your team for the next project and make sure they hit every deadline. If you are a self-starter, go-getter, home run-hitter—this position is for you.

Skills and Talents Required:

  • Ability to lead/manage a team
  • Excellent skills in communication, organization, interpersonal relations, and writing
  • Proficient in iOS and Microsoft Suite
  • Strong presentation skills
  • Detail oriented
  • Background in marketing, advertising, public relations, business or communication

Art Director

Art Directors take the lead in creativity. You’re a visual problem solver and an Image-Centric think tank. If you pride yourself in developing inspiring narratives and bringing them to life, then this is your calling.

Skills and Talents Required:

  • Excellent skills in Adobe Creative Suite (Photoshop, InDesign, and Illustrator is required)
  • Aesthetic eye for creative work
  • Strong presentation skills
  • Other artistic skills or program knowledge a huge plus (After Effects, Flash, Photography, Physical art, etc.)
  • Experience in graphic design

Copywriting

Copywriters find the narrative behind every product or brand and give it an engaging voice. If you want to create hard-hitting headlines and charming copy, come to KH to sharpen your talents.

Skills and Talents Required:

  • Strong creative writing skills
  • Proficiency in editing and proofreading
  • Excellent communication and presenting skills
  • Background in English, journalism, creative writing, communication, marketing or advertising

Media Planner

Media Planners make all of the creative work as effective as possible. You want to know how to make the digital world work for you and your clients. For you, someone’s word isn’t enough—you need to see the numbers. Come find your calling.

Skills and Talents Required:

  • Proficiency using Microsoft Suite (emphasis in Microsoft Excel)
  • Outstanding attention to detail
  • Curious about Digital Marketing and Search Engine Marketing
  • Detail oriented
  • Background in marketing, computer science, business or advertising

Public Relations

Our Public Relations department gets heard! You can create unique and timely messages that connect with target audiences’ and work your magic to get that message out through influencers’ (media, bloggers, etc.) You are creative, thoughtful, timely, smart and strategic.

Skills and Talents Required:

  • Interest in research and current events
  • Strong writing and editing skills
  • Outstanding in social media communication
  • Detail oriented
  • Background in public relations or marketing

Application Instructions

Please send cover letters, resumes, website links, social profiles, entertaining things like favorite GIFs (and, if applicable, portfolios and writing samples) to: interns@karsh.com.

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Karsh Hagan Promotes Liz Walsh to Senior Account Manager

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Liz Walsh has been promoted from Account Manager to Senior Account Manager at Karsh Hagan and will start this new position today. Liz has been at Karsh Hagan for more than a year and will shift full-time to the CU Denver accounts.

“Liz has demonstrated intelligent leadership and brand development prowess on TDAI and CU Denver,” said Lauren Curler, Group Account Director at Karsh Hagan. “We constantly hear from her clients how much of a star Liz is. She’s already a valued team member, and now we are giving her the opportunity to mature her management responsibilities. We are excited to see her further influence and guide our younger teammates.”

“Making the decision to move to Colorado and join the Karsh Hagan team has been tremendous for me. The team here is welcoming, and my managers have provided me with countless opportunities to continue to grow. I’m excited to start defining the rest of the path for my career,” said Liz Walsh, Senior Account Manager at Karsh Hagan. “The outgoing and upbeat culture of the people and the organization keeps me excited to come to work each day.”

Karsh Hagan is proud of Liz and is excited to see her grow within the agency.

 

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We launched a new website for Tryba Architects

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We’re excited to announce the launch of www.trybaarchitects.com.
 
The award-winning Denver-based architecture firm has been responsible for many of Denver’s most iconic structures, like the Denver Botanic Gardens, the Crawford Hotel at Union Station, and History Colorado Center in addition to civic, private and commercial works throughout major cities in North America. 
 
When kicking off the project, we immediately felt in sync due to our two firms’ related approach to projects. We are both driven by understanding user needs, the necessary functions of structures/sites, expressing the clients’ unique personality and vision, the structures that will support this vision, meticulous design, and finishing with exceptional quality details. 
 
Overall, the site design reflects the firm’s classic but modern brand identity. 
 
The site features
  • large format video and photography showcasing the firm’s work
  • a glimpse into the firm’s process, passion, and people
  • a sortable portfolio experience
Since images were an important part of their storytelling, we paid special attention when developing the mobile responsive elements to retain the integrity of these visuals.
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In the end, Tryba doesn’t just design buildings; they create places that are a part of the fabric of the block, neighborhood or community. We don’t just design websites, we create ways for our clients to meaningfully connect with their people, and it’s just one piece of a larger system. Both of our organizations have deep roots in Colorado and a passion for working with Colorado clients.
 
Take a look at our work with Tryba and get to know the projects that have contributed to the responsible, yet the beautiful development of our city.
-Lauren Curler, Group Account Director 
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Denver is becoming a digital economy hub

Recently, the U.S. Chamber ranked the top 25 cities that are ready to become digital economy hubs. Denver was ranked #3! This doesn’t surprise us since Denver is booming with innovation and entrepreneurial spirit. Innovation seems to always have been a part of the culture. Perhaps it connects back to Colorado’s pioneering spirit, an open place where anything might be possible with hard work.

digital hub.

From the latest productivity app to the future of marketing automation, Denver has a lot to offer. Here is a list of just some things that Denver has to offer.

  1. Brush up on skills at BDW boulder digital works 
  2. Attend community events like Denver Start Up Week or Develop Denver
  3. Access great development firms like Pivotal and Mode Set 
  4. Find office space with like-minded people and developer training at Galvanize
  5. Live an entrepreneurial  outdoor adventurous lifestyle: climb a 14er, backcountry ski, bike the triple bypass 
  6. Find your electronic solutions at Arrow
  7. National digital marketing agencies like Karsh Hagan that can help you market your technology product

At KH we’ve known this for a long time (we’ve been in Denver for almost 40 years) but it’s fantastic to see more public recognition for the potential in Denver.

-David Stewart, VP, Creative Technology Director and Nikki Baker, Digital Media Supervisor 

 

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Understanding the “Average Joe”

At SXSW, I attended various sessions, the one that stuck with me this year was, Understanding Average – The Inertia of Culture: SXSW by Maggie Gross at Digitas. During the session, Maggie discussed how marketers are always talking about the average American or “average Joe,” but noted that we don’t know who this person is. No one feels like they’re average, so what’s the deal?

Maggie pointed out that there are two general types of average that interestingly relate back to geography.

The two types of average:

  • The top 10 DMAs (top 10 average–32% of US)
  • The other 200 or so DMAs in the rest of the country (middle average–68% of US).

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The different averages have different traits:

  • The top 10 average loves being in the know of pop culture, uses badge status as social currency, likes new and innovative
  • Middle average prefers security, steadfastness, loyalty, etc.

Key learnings: 

  1. Think about how geography, media and marketing shape the averages’ reality.
  2. Ask yourself how openness to experience impact the way they act in their community?
  3. What incentives make their decisions make sense?
  4. What incentives can you offer to change their behavior?
  5. Know your audience, tailor messages and keep asking questions

-Nikki Baker, Digital Media Supervisor 

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Life’s a (Garrett) Beach

 

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Described by his fellow employees as ‘the class clown of the creative department’, Garrett Beach, Senior Art Director, is what you’d call a people-person. He offers rides in his motorcycle’s sidecar to everyone in the Karsh Hagan office (including this lucky intern!) and feels that his greatest achievement in life is having so many great friends all around the world.

Since he has lived in and traveled to so many places, he has friends in multiple cities in the United States and overseas. A great thing about having so many connections in various places is that no matter where Garrett finds himself, he will always have a couch to crash on and company for dinner and drinks. “It’s a good feeling, [having people who] care about me that much, that they want me to be part of their lives, and will go out of their way to hang out with me.”

Fun facts about Garrett:

  • If he won the lottery, he would be a full-time lacrosse coach.
  • Sea turtles are his favorite animals. Watching them hatch and helping them make their way to the ocean is on his bucket list.
  • His ultimate ice cream combo: a trail mix ice cream with pretzel chunks, chocolate coated peanuts, a peanut butter ribbon, and golden raisins – “it’s all about the details.”
  • “Don’t Stop Me Now” by Queen is his favorite song.

Garrett enjoys being hands-on, ‘getting scrappy’, and applying his quirky, creative attitude.

-Kt McVeigh, Copywriting Intern

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