Joe Saperstein: Coder, Biker, and Secretly Larry David

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Joe is an introspective coder who seeks variety in his day. He codes, designs, and chooses which technologies to use; at Karsh Hagan, he has input on the whole project. When asked what excites him, he answered that executing something as well as it can be done does the trick. He is pleased when he can say, “I couldn’t have done that any better.”

Saperstein has been living in Colorado since 2002. On the weekend, you can find him on his mountain bike, riding with a group of friends. His proudest achievement was the first time he hit a new, large jump on his mountain bike, and overcame the intimidation it first posed to him.

Joe views himself as a combination of Larry David, a Smiths song, this guy ¯\_(ツ)_/¯, and cookies and cream flavored ice cream. He likes to work rap quotes into his daily conversations. If he won the lottery, he would buy a lot of land and not let anyone cut down the trees there. He is humble, but his work and his sense of humor speak to what a talented and funny guy he truly is.

-Kt McVeigh, Copywriting Intern

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Earth Day Recycling Program with Blue Star Recyclers

In celebration of Earth Day, Karsh Hagan held an office E-Waste Recycle campaign with Blue Star Recyclers this month. We decided to fuse philanthropy with eco-friendliness and asked our staff to bring in old electronics to recycle.

Karsh Hagan sent 300 lbs. of e-waste including working computers that just need a little TLC to Blue Star Recyclers for them to either recycle OR refurbish.

Blue Star Recyclers is Colorado’s one and only not-for-profit electronics recycle organization. We wanted to work with them because of their mission: ‘recycling electronics and other materials to create local jobs for people with autism and other disAbilities‘. When we went to Blue Star Recyclers, we saw their mission in action and found a thriving warehouse environment full of electronics and hope. 

Karsh Hagan is proud to be a part of the solution by supporting Blue Star Recyclers.

-Toddy Walters, HR Generalist

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Meet Emi Rosa, Our Resident Artsy Optimist

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Emily (Emi) Rosa is our Junior Art Director and has been with us for six months. After graduating from Syracuse University last spring, she decided to make Colorado her home. Like most of us here, she finds herself hiking in the summer and snowboarding in the winter.

Emi is an optimist, who gets excited over the tiny details. Which tea will she drink today? Who will she talk to? To Emi, each day is an opportunity for a new adventure: “I know that something weird could happen, and that’s fun.”

An ardent cat-lover, Emi’s favorite local spot is the Denver Cat Company, where she can enjoy a coffee in a room full of adoptable cats. If she won the lottery, she would spend some time traveling the world – but she believes that her passion for art direction would keep her working. She would also buy a little house on a big plot of land, and raise goats and chickens.

Emi’s desk has a reputation for being ‘cleanest air in the office’, because of her eight desk plants. Swing by – she may be listening to her favorite band Modest Mouse, but she’ll take her headphones off to say hi.

-Kt McVeigh, Copywriting Intern 

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Spring/Summer 2016 Colorado Tourism Print Analysis

Screen Shot 2016-04-12 at 3.22.24 PMNational magazines are a staple of every spring/summer effort for Colorado Tourism. Over the past five years, their campaigns have continued to perform well in post-campaign awareness studies and have been a key contributor to the overall success of Colorado Tourism Office.

To reach the target audience(s), Karsh Hagan always performs an extensive analysis to determine which national magazine partners will be part of our spring/summer media efforts. Over time, Karsh Hagan has developed an in-depth print review process, which has allowed us to find the publications that cost effectively reach the right target audience(s).
Screen Shot 2016-04-12 at 3.22.49 PMWe feel it is vital to perform this analysis as some publications that might be an “obvious choice” for the campaign end up not performing as well as anticipated and vice versa. Some travel publications are usually part of the recommendation, but so are a lot of non-endemic publications that we’ve found reach an audience that loves to travel, but are not editorially focused on travel.

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We typically invite 30+ vendors to participate in the RFP process (which usually takes roughly 2-3 weeks), and analyze these publications based on many factors including:

  1. Space rates
  2. Cost-per-thousand (cost efficiency)·
  3. Circulation strength and distribution methods
  4. Added value packages
  5. Position offerings
  6. MRI Research – third-party consumer research that gives us target audience composition for each publication

Once we’ve chosen the best performers based on our analysis, we complete a final round of rate and positioning negotiations.

Final positioning within a publication is determined, in part, by:

  1. Number of pages you are buying/total campaign spending
  2. Ad unit size – a spread will always get a better position than a fractional unit
  3. Creative – Publications always want the most appealing and beautiful creative in their “franchise” positions

Having beautiful visuals worked to our advantage with our campaign launch in April as many publications placed the new Colorado Tourism spreads in the front of the magazine, and in many cases, we had better positioning than many (larger) national advertisers, travel or otherwise.

-Dave Moorehouse, Associate Media Director 

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New CU Anschutz Office of Advancement Website Makes Changing the World More Personal

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The University of Colorado Anschutz is one of the nation’s newest and most advanced medical campuses. Much of the infrastructure and research is made possible through private philanthropic support. From researching cures for cancer to improving the lives of children with chronic illnesses, CU Anschutz offers donors tangible and powerful ways to help change the world.

Telling this story is critical to CU Anschutz’s success, but until recently, the Office of Advancement had no website to support their fundraising efforts. Karsh Hagan presented the possibility that a donor website could be more than a place to make contributions.

Starting with the insight that CU Anschutz donors are often individuals who have been personally affected by a specific disease, we developed the site around two user groups—potential donors and fundraising staff. Our UX and UI design were created to help potential donors identify the medical research and treatment opportunities most important to them while making it easy for fundraising staff to identify and share relevant stories.

Now donors have a nexus point at which to begin supporting life-changing research in diverse areas related to innovation, personal medicine, regenerative medicine, wellness, and teaching and learning.

To make the experience of giving personal, Karsh Hagan combined video and personal stories into an immersive rich-media experience. From new breakthroughs to human-focused stories, the CU Anschutz Office of Advancement website has something for everyone looking for a meaningful way to change the world. View the website at supportcuanschutz.ucdenver.edu.

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-Mark Stiltner, Senior Copywriter

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Karsh Hagan Named Best Web Development Company by AdClub Denver

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Over the past year, the interactive team at Karsh Hagan has worked tirelessly to push the boundaries of digital design to provide our audiences with useful, usable and compelling digital solutions. Of course, none of this would be possible without smart, collaborative clients with a clear vision of what they want to achieve and the courage to join us on the journey to getting there. While it’s flattering to be acknowledged for our efforts and innovative solutions, we would like to dedicate this AdClub Aces award for Best Website Development Company to the clients who helped us make it possible.

Explore some of our work:

 

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Celebrating Women in Colorado

The women of Karsh Hagan are anything but boring. We are creators, thinkers, innovators, pioneers, skiers, snowboarders, hikers, campers, dog-lovers, travelers, adventure seekers, I could go on and on, but you get the point. And, let’s not forget that we live in the number one ranked best to place to live. So what does that mean? It means being a Colorado woman is having a spirit of adventure, a soul that needs sunshine and hunger to keep climbing higher.

Today we are celebrating women’s achievements around the world. At Karsh Hagan, we have a lot to be proud of and to be inspired by. From our CO-CEO, Kathy Hagan Brown to our President, Tracy Broderick, we know that no matter what our gender is; our opinion and our work are valued. 

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Why are we proud? Because Karsh Hagan has always valued women and men equally, it’s not about gender here; it’s about the quality of the work, creativity, integrity, and purpose.

KH Facts:

  • More than half of our workforce is made up of women.
  • KH is majority woman-owned by Kathy Hagan Brown.
  • The senior team is 70 percent women.
  • There is a mentorship program that helps accelerate personal development and ensure a positive approach to problems or concerns.
  • Monthly lady dinners encourage us to bond outside of work and indulge in each others cooking (yes, we are darn good cooks).
  • Work/family balance is respected and encouraged. Karsh Hagan values balance and makes sure the professional development and advancement won’t suffer because of it.
  • We have a lot of smart female clients that we support and that we learn from. We love our clients, and we are proud to work with wonderful and talented women every day.

Why are we inspired? Not only are we inspired by the people we work with, but we are also always, literally, every day, inspired by the state we live in.

To continue to elevate women in the workplace, we asked the ladies of Karsh Hagan to share their advice.

  • “Just be you! Males and females have different talents, which is why we work so efficiently together on teams. Let your strengths shine through in your work – don’t be afraid to speak up.”– Allison Tonini, Print Production Manager 
  • “Be confident in you own skin and don’t be scared to speak your mind, even in situations where it seems challenging. Always strive to push yourself a little further each day.”– Martha Powers, Account Coordinator 
  • “Be yourself. Never Stop Learning and growing!”– Tracy Broderick, President 
  • “Don’t be afraid to be yourself. Be your own advocate. Don’t accept a different set of rules just because you are a woman.”-Lauren Curler, Account Director; Carol Quinn, Account Director and Meg Milligan, VP, Group Account Director
  • “Work hard. But work and family don’t have to be an either/or.” -Tracy Broderick, President 
  • “You can do anything a man can do. Be confident in yourself. Don’t gossip. Don’t treat pregnancy like it’s a sickness.”– Brin Schwartz, Senior Media Planner/Buyer
  • “Be yourself, but remember it is better to be respected than liked.”– Camille Ziccardi, Account Supervisor 

The care and consideration that we offer each other here have significantly contributed to our culture, allowing us to continue to elevate what’s possible.

About International Women’s Day: It was started in 1909 and is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity.[1]

-Jen Illescas, Senior PR & Content Manager

 

 

 

 

 

 

 

 

 

[1] http://www.htrnews.com/story/news/local/2016/02/29/international-womens-day-celebrated/81124248/

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